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Securing your URLs with HTTPS

Ensuring customer privacy is critical to your business and to ours.  To protect your customers’ information and assure them your website is secure when they see your ad, Bing Ads strongly recommends you update your URLs to use the HTTPS protocol instead of HTTP. Because of the security and performance benefits associated with its use, HTTPS has become the new standard protocol used on the web (as opposed to the original HTTP).
 
Starting this month, the web browser Google Chrome will begin marking all HTTP pages as “Not secure.” So if your website is still an HTTP URL instead of HTTPS, Chrome users who click on your ads will see your URL marked as “Not secure” in the address bar.

screenshot showing treatment of HTTP pages in chrome as not secure
In Chrome 68, the omnibox will display “Not secure” for all HTTP pages. 

How do I check if my site supports HTTPS?

Open your website in a Google Chrome or Microsoft Edge browser and see which of the following situations apply to you:
  • If you see a green lock icon to the left of the URL, then your site supports HTTPS (for Edge, this lock may be transparent instead of green).
  • If the lock does not appear, try re-entering your website URL with “https://” instead of “http://”.
  • If the page doesn’t load, then your site does not support HTTPS.

If your site supports HTTPS

Change your Bing Ads final URLs and mobile final URLs to use HTTPs. There are three ways to bulk edit ads and keywords:

If your site does not support HTTPS

Speak with your webmaster or the administrator of your CMS platform. Then, follow the steps in the previous section, “If your site supports HTTPS,” to change your final URLs and mobile final URLs in Bing Ads. Note that we recommend you redirect instances of HTTP to HTTPS to make sure old links keep working and visitors to your website are redirected to secure content.

Questions? Comments?

Feel free to reach us on Twitter. You can also submit your ideas for how to improve this feature and Bing Ads in our feature suggestion forum.