Streamlining campaign management with Automated Rules

Managing and optimizing your campaigns effectively and competitively should not stop when you leave the office or get sick. It should also not require hours of manual work every day. That's why today, I’m excited to announce the release of one of our most requested features: Automated Rules. Automated Rules gives you the capability to schedule and automate your top campaign management operations.

In this first release, you can automate campaigns, ad groups, ads, and keywords so that you can turn hours of work into seconds. Get started with the new Automate action:

bing ads automated rules

What rules can I create?

In total, there are 13 different types of rules that you can schedule and automate:

bing ads automated rules

Creating an Automated Rule

Are your campaigns repeatedly approaching budget limits by the afternoon? Start by going to the Campaigns tab and clicking on Automate > Change budget when…

bing ads automated rules

1.   The “Apply to” option allows you to set the scope of the rule. You can choose to have the rule run on all enabled campaigns, all campaigns, or only the campaigns that you have selected in the Campaigns tab.

2.   The “Do this” option allows you to clarify the rule action. In this example, we want to increase daily budget of campaigns by 20%. You can also increase or decrease budgets by a static numerical value instead of a percentage.

3.   Optionally set a maximum campaign budget to prevent the rule from setting the campaign budget too high.

4.   Specify the rule’s criteria with the “When” option. Any filter options and performance data already available are also available here. We only want this rule to run on campaigns that are limited by budget. Do this by selecting Delivery contains Limited by budget.

5.   Finally, schedule your automated rule with the “How often” option. We are interested in having this rule run every day at 5PM. You can set rules to run once, daily, weekly, or monthly.

6.   This is also where you define the date range for any performance data that you want to filter on. In practice, it’s best to use daily data for daily rules, weekly data for weekly rules, and monthly data for monthly rules.

7.   Name your rule so that you can easily identify it amongst other rules later.

8.   You can set rules to notify you every time that the rule runs, only if the rule attempts to make a change, only if the rule resulted in an error, or not at all. Use this setting to actively monitor the changes being made to your account by your rule.

Finally, before saving the rule, it’s best to preview your changes to ensure that you defined your rule correctly.

With automated rules, you have the flexibility to automate a lot more actions, such as:

  • Start and stop a campaign for a special event
  • Avoid costs on poor performing keywords or ads
  • Keep your ads on the first page

Click here to learn how to create these rules.

Managing Automated Rules

Click on Automate > Manage rules to edit existing rules and view logs of any rules that have run recently. In this page, you can edit, pause, enable, or delete your existing automated rules:

bing ads automated rules

Scroll down on this page to see the logs of all recently run rules:

bing ads automated rules

Every time a rule runs, we generate a detailed report of all changes made by the rule. Click on “Details” to see this report:

bing ads automated rules

Get started

Take 5 minutes to create your first automated rule right now. You can get started by clicking on the new Automate action in the Campaigns, Ad Groups, Ads, and Keywords tabs. Click here to for some examples to start with. If you have any questions, would like some help automating your campaigns, or have suggestions for improvements, contact us. We’re happy to help.

Connect with us

We are committed to continue to improve this new feature. For example, by this time next month, we expect to release notification-only rules that will alert you instead of performing any automated action. Please post any comments or suggestions in our feedback forum and we will include your feedback in upcoming releases.