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Announcing The Art and Science of Shopping Campaigns webcast

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We are very excited to announce that The Art and Science of Shopping Campaigns webcast will be broadcast live on Thursday June 22nd at 11AM PST.

We all know working to optimize your data feeds is critical to the success of your shopping campaigns. But what else can you do? What additional strategies can you implement? Join MJ DePalma, Bing Ads Sr. Global Channel Marketing Manager, Cady Condyles, Sr. Product Marketing Manager, and special guest Kirk Williams from Zato Marketing as they go beyond data feed optimization and explore additional ways you can maximize the impact of your shopping campaigns. Getting your shopping campaigns right is more essential than ever in 2017 and means you need to go beyond the basics.

More specifically, they will cover topics such as advanced account management strategies, how to incorporate Custom Labels for enhanced product grouping and how to make smart(er) bidding decisions. They will also provide you with an update on the Bing Ads Shopping product roadmap including recent releases, current pilots and what’s coming soon. Register now to find out what else you can be doing to make your shopping campaigns work a little harder.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we uncover the science behind running top digital marketing campaigns. We share results from our own tests and experiences, along with research from the Bing Ads Advertiser Science team. We also include insights from industry experts and compelling customer stories. Let’s face it, pay per click marketing is a daily practice and as digital marketers we want to help provide the latest tips and tricks to help keep your skills current. So join us as we tackle insightful data, complex concepts, tough questions and new discoveries that we hope will inspire and empower you and your business to grow.

Be sure to register for our next live webcast, The Art and Science of Brand Amplification, and learn how you can utilize paid search to drive brand impact.

You can also check out the full list of webcast recordings from the Art of Advertiser Science series to discover other useful advertising strategies, tools and research you can use right away that empower you and your business to grow.