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Bing Ads Editor: Bulk-edit campaigns and ad groups with multi-select, device targeting improvements, and more

You asked and we listened! We are excited to let you know that we have made several usability and performance improvements to help you manage your campaigns even more efficiently. Read on for more details.


Multi-select campaigns and ad groups in the left tree-view pane

You can now select multiple campaigns and ad groups from the left tree-view pane. This means you can quickly filter out the desired items in the grid and bulk edit them. Copying multiple items in the grid and pasting them in multiple campaigns and ad groups in the left tree-view is also made possible with this feature. Furthermore, you can intuitively drag multiple campaigns and ad groups selected from the left tree-view from one account and drop them into another account.
 
Note: This feature is only supported in Bing Ads Editor for Windows at this time.

screenshot showing multi-select feature

 

More control to managing device targeting

Device targeting helps you better connect with your customers by controlling which device your ads appear on, based on what your business search advertising goals are. Bid adjustments for each device type (computer, tablet, and mobile) give you the control you need to effectively manage campaign performance and return on ad spend.

We have removed difficult to discover device targeting options from the campaign and ad group properties dialog while adding Device targets on the left type list pane. This will help you more efficiently manage your device targeting directly from the grid and editor pane.

Screenshot showing Device Targeting


Performance improvements

Faster navigation equals more productivity. That’s why we changed the way the data is cached in Bing Ads Editor, allowing you to click-through the left tree view pane and type list pane quicker than ever. We have also improved our bulk editing speeds from the editor pane.

Switching between different Statistics views is now also faster. Bing Ads Editor now caches the statistics data for up to five date ranges that were previously used. Now, when you switch back to the view with a previously selected date range, the data does not need to be redownloaded, making the operation much quicker.

 Screenshot showing performance enhancements
 

Radius targeting enhancements

You can now set multiple radius targets for the same location with different radius values while customizing the bid adjustment for each target. For example, you can have a location target of 10 miles around Redmond, WA with 15% bid adjustment, as well as a location target of 25 miles around Redmond, WA with a 5% bid adjustment for the same campaign or ad group.

screenshot showing radius targeting enhancements

 

Questions or comments?

Feel free to contact us via Twitter, visit the Bing Ads Answers forum or send your feedback directly to BingAds-feedback@microsoft.com