Insightful marketing decisions depend on data and analytics. To improve this information for our provider markets, we are enhancing the targeting settings experience and the dimensions tab.
Targeting settings grid
Some of the most used features in search engine marketing are the rich abilities to target ads to potential customers. New location targeting, ad schedule targeting, and device targeting settings allow you to manage your targeting in bulk and shows you performance metrics inline to help you make more informed decisions.
For example, if you sell furniture online and want to reach more people by adjusting your location bid modifiers, you may have separate ad campaigns for different product categories (living room furniture, kitchen furniture, and office furniture, etc.) Each of these campaigns uses different location targets.
Previously, to adjust your location targets for multiple campaigns, you would need to visit the Settings tab for each campaign one by one to make changes. Also, since you couldn’t see performance data for the location targets on the Settings tab, you had to run a geographic report from the Reports page to determine new bid modifier values.
Now you can see your targeting performance and make changes in one place. When you go to the new Locations option on the Settings tab, you’ll see the performance data for your location targets, decide which targets need to be modified, and make changes such as bid adjustments, adding new targets or removing existing targets. And––you can make changes in bulk across each of our campaigns by selecting them from the grid and clicking the Set bid adjustment button.
This new functionality will help you better understand the performance impact of your targeting settings and efficiently make changes to optimize them.
Example settings grid showing targeting options, related ad performance, and bulk-editing functionality.
The Dimensions tab is a source of rich data for analytics. We’re making several important updates to this experience including adding a column selector to customize the grid, filters for easier management, new reporting such as age and gender, geographic and time quarter, as well as other new reporting metrics such as return on ad spend, revenue and others.
Continuing with the example in the previous section, your furniture company wants to run some promotions, and also wants to understand which days have the highest and lowest sales volumes. Questions might include which days have less than 10 conversions and which have more than 100 conversions. Previously, although there was a Time: Day of week view on the Dimensions tab, there was no way for you to apply specific filters to see only the days that meet your criteria. Now, you can use a new Filter button and add the conversion filter criteria to see exactly the data that you’re interested in. Furthermore, you can now choose to see only the columns that matter to you by clicking the Columns drop-down.
Example Dimensions tab showing some of the new reporting filter options.
Example Dimensions tab showing the column selector options to customize the performance grid.
Questions or comments?
Sign in to Bing Ads today and try out the new experiences in the targeting settings and Dimensions tab. If you have any feedback or questions, feel free to contact us via Twitter, visit the Bing Ads Feature Suggestion Forum, or send your feedback directly to BingAdsfirstname.lastname@example.org.