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New campaign helps partners “Take off with Bing Insights"

Did you know that Bing searchers account for 42 percent of all automotive paid clicks and represent 23 million travel searchers who aren’t reached on Google?1 Our latest partner campaign, “Take off with Bing Insights,” reveals our deep vertical industry expertise to enable our agencies, technology and SMB channel partners to deliver increased value to their clients. This campaign builds on the success we had with the “Fall in Love with Bing” and “Bing Holiday Bounty” campaigns, and this time around we’re focusing on automotive, family travel and tax verticals.  

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Whether your clients are selling cars, tax services or vacation packages, a strong understanding of their industry can make a big difference to the bottom line. For example, do you know if more women or more men perform travel searches? Or how on-site smartphone comparison shopping impacts sales, especially in the automotive industry? By using Bing insights, you’ll know the answers to these questions and more.
 
Businesses look to our partners to find search advertising experts, and partners within the Bing Partner Program are highly qualified to support all search advertising needs. The recent expansion of the Bing Partner Program includes more partners, tiers and geographies. One of the key – and fun – benefits of the Bing Partner Program is participating in our quarterly programs. These campaigns help our partners achieve more success, rewarding them for new account creation, feature adoption, achieving their Bing Ads Accreditation and more. We’re excited to support these valuable partners by developing in-depth industry insights as a key benefit of the Bing Partner Program.
 
1comScore qSearch (custom), U.S., December 2016;