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Bing celebrates International Women’s Day

I am woman, hear me roar

March 8, 2018, marks the 110th anniversary of International Women’s Day. That means for 110 years, women and men around the world have been gathering to champion equality and celebrate the social, economic, cultural and political achievements of women.
 
There are so many amazing accomplishments to honor and acknowledge, and a lot more work to do together to make the world more inclusive and equitable.
 
To be honest, this year’s International Women’s Day feels different to me than in the past. There’s an undeniable urgency in the air. Now, more than ever, a growing movement is motivating and uniting friends, colleagues and communities to think, act and be more gender inclusive. The year 2018 is all about being fiercely committed to taking action in business and politics to accelerate gender parity across the board.

Women rocking business

In honor of International Women’s Day, I want to take a moment to reflect on women who are breaking through glass ceilings, taking charge and creating change.
 
Women are now the largest disruptive force in the world of business, according to digital-media and entertainment company Refinery29.1 Women-owned businesses are on the rise, and they’re creating products and services designed for women. These innovations are solving pain points that women experience every day and that have been historically overlooked. This has powerful implications for the role women will play in the future of business. Currently, Refinery29 says, “women are the single largest productive economic force, and drive almost every economic indicator for businesses.”1

Hidden figures

The following data reflects the role of hidden figures in the U.S. 2


Over 11.6 million U.S. business are owned by women, and they:

  • Employ nearly 9 million people
  • Generate $1.7 trillion in revenues
  • Account for 39% of all U.S. firms

Over 5.4 million U.S. businesses are owned by women of color, and they:

  • Employ 2.1 million people
  • Generate $361 billion in revenues
  • Account for 46% of women-owned businesses in the U.S.

Dynamic divas

I’m excited to share two inspirational stories about three amazing female entrepreneurs and the successful companies they’ve built from the ground up.
 
They each nurtured the dream of starting a business, took the leap of faith, and were able to take their big ideas and catapult them into even bigger realities.
 
If you wonder how entrepreneurs do it, these women will give you a window into their unique experiences. You’ll learn about their struggles, how they’ve each grown a large following of loyal fans and customers, and what strategies they’ve used to grow their businesses.
 

Trophy Cupcakes and Party

Image of Trophy Cupcakes owner and cupcakes
The owner of Trophy Cupcakes and Party prepares some sweet treats.

With six successful locations and 11 years in business, Jennifer Shea has built a sweet empire, one cupcake at a time. Featured on “The Martha Stewart Show” and the author of a best-selling book, this creative dynamo has a lot more up her sleeve. But she’s faced some challenges along her journey, including reaching her fans and new customers. To grow her audience, she began building her paid search campaign by bringing Bing Ads into the marketing mix. Bing Ads is helping her target and reach her customers, which enables her to get back to her happy place — all things creative.

Learn more about Trophy Cupcakes and Party
 

Yes Mo Beauty

Video still image of women from Yes Mo Beauty
The women owners of Yes Mo Beauty take a stroll.

Two best friends looking for a way to spend more time together came up with the world's first portable lip-wax kit to help build confidence in women on the go. They made a deal on “Shark Tank,” which catapulted them into the global marketplace and changed the game for them. But one thing they didn’t fully understand was how to create a digital marketing strategy. With the help of Bing Ads, they went from word of mouth to executing a successful digital marketing mix. 

Learn more about Yes Mo Beauty

Bing cares about helping small businesses grow. We’ve enjoyed this opportunity to learn about these two women-owned businesses that Bing was able to help target and reach new customers.

Easy ways to make an impact this International Women’s Day and beyond

Whether or not you have a business or hope to start one, there are always ways you can support women-owned businesses.
  • Get involved with causes that empower women and girls around the world
  • Learn about the most pressing issues facing women globally
  • Become a customer of women-owned businesses in your area and online
Running a small business presents unique challenges. Bing Ads customer support is available to help create successful paid search campaigns. We offer both self-serve and hands-on support. Get started with the following SMB services:
  • Onboarding consultation: This complimentary, introductory service is focused on educating and empowering prospective and new Bing Ads customers as they get started with Bing Ads.
  • Optimization consultation: This service provides advertisers with customized optimization recommendations and assistance implementing changes to improve their campaign performance and ROI with Bing Ads.
Build a digital marketing strategy that includes Bing Ads to help grow your business, using:
Work with one of SMB Channel Partners as they can help you optimize your online media plan inclusive of Bing Ads. Visit our Bing Partner Directory to find the best #bingpartner for your small business.​

Cheers to you and International Women’s Day

Let’s raise our imaginary glasses and toast this year’s International Woman’s Day. Together we can help make this day as powerful and effective as all the amazing women around the world, accelerating equality and making the world and our lives better.
 

1Kayembe, Danielle. “The Silent Rise of the Female-Driven Economy,” Refinery29, December 20, 2017, (https://www.refinery29.com/2017/12/184334/rise-of-female-driven-economy-feminist-economics).
2“The 2017 state of women-owned businesses report,” commissioned by American Express, (http://about.americanexpress.com/news/docs/2017-State-of-Women-Owned-Businesses-Report.pdf).