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Bing Ads small business marketing webcast series – 5 key concepts to rock your small business marketing plan!

We recently recorded a three-part webcast series to help marketers and small business owners plan and execute successful search engine marketing campaigns to drive more business. By the end of the series, you’ll be well-equipped to shine through the very busy digital life your customers have in today’s world. We’ll give you specific game plans aligned to your exact business goals that are simple, effective and, most importantly, quick to implement.
In this series, we cover key topics for small businesses, so be sure to register to get the full game plan and a full copy of each of the presentations, which are available for download in the webcast experience.  
Here are some examples of the topics we cover:
 
  • The customer decision journey (CDJ). Search is becoming more and more critical as people use their PCs, mobile devices and tablets to research what matters to them. In fact, research shows that consumers interact with slightly more than 11 pieces of content before making a purchase decision. That means you need to make sure your business — and the products or services you offer — are showing up when people are searching. We go into useful detail in the first webcast on how to stay relevant throughout this journey.
  • How to write powerful ads. We explore a very easy framework that you can use to harness the consumer decision journey through your ad copy. Writing catchy ads that resonate with your potential customers and address their needs is one of the most important things to learn how to do well. We’ve got you covered here! We couple these concepts with the right ad extensions and other features to make your ads fire on all cylinders. We also share the top ad copy tools to use like the Ad Preview Tool, Bing Ads Editor, the Bing Ads app and the Google Import tool. Be sure to watch the second webcast for these concepts.
  • Timing is almost everything. We dive into timing considerations throughout the year for your campaigns, from major holidays to offbeat occasions (like National Doughnut Day). You’ll learn how to think about planning an “always on” campaign that can stand out during different times of the year. Check out the second webcast for these date considerations and the way you can get involved.
 
  • How to reach and target a high-value audience. You may not know this, but the Bing Network reaches 1 in 3 searches in the U.S.,1 and the people who search on the Bing Network are more educated, have higher incomes and have a higher propensity to purchase online.2 This makes our audience an important one to include in your marketing plans. We review the Bing Ads audience composition in the first webcast. In the third webcast in the series, we explain all the audience targeting options available in Bing Ads and how and when to use the different targeting types.
  • Paid search campaign game plans aligned to your business goals. Whether your goal is to drive phone calls, leads, app downloads or in-store traffic, we’ve designed simple playbooks with the right features to help you reach and target your audience efficiently to meet those goals.
 
Please join me, along with Bing Ads digital marketing veterans Matt Fisher  and Aaron Lauper, as we walk you through these concepts and strategies in this three-part webcast series. You’ll surely come away with not only a paid search strategy that can rock your business, but also a better overall understanding of the digital landscape and how you can make the most of it with limited time. Register for the on-demand series now!
 
You can also ask us questions via twitter to @mjdepalma (MJ DePalma) and @stuckinthenet (Matt Fisher). Be sure to use #AskBingAds.
Thanks so much and good luck with your next campaign efforts!
1, 2 comScore Explicit Core Search (custom), US, June 2016; Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in the United States.