Today we're excited to announce the newest evolution in our continued integration of LinkedIn and Microsoft Advertising. Now in beta for our current clients, we're offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.
With over 575 million global LinkedIn members, part of our vision has always been to bring together each company's rich data and deep understanding of users to help our customers reach people in meaningful ways.
Unique to the Bing Ads platform, this is a great opportunity for marketers to maximize their campaign spend with more precision-based targeting through the following three professional profile dimensions: Company, Job Function and Industry.
We're making it easy for our clients to get started with LinkedIn Profile Targeting
right away through the Bing Ads platform using familiar campaign creation and management tools. To start, we're offering bid only targeting, with exclusions coming soon. It works across text ads, shopping, and basically all Bing search products (available in the US only). Your Bing Ads account manager can help you join the beta (customers without a Bing Ads representative can sign up for the beta here
We continue to innovate our products and platform, so our clients and marketing partners can gain the highest return on marketing investment as well as perfect the target audience reach best suited for campaign goals.