Announcing The Art and Science of broad match on Bing Ads webcast

Are you interested in uncovering new business opportunities? Would you like to spend less time building keyword lists?

Join us at 11 a.m. (PST) on October 25 for The Art and Science of broad match on Bing Ads webcast as we explore how broad match can help you tap into new business opportunities, and how you can optimize your campaigns to drive the best results.

With constantly changing search landscapes, it can be difficult to anticipate all the queries that customers might enter. Every day, approximately one-third of queries coming to the Bing Network contain new search terms. Broad match helps find relationships between keywords and user searches, even if the full keyword isn’t in the search term, making it a valuable tool to discover new consumer trends or themes.

Trying to figure out seemingly endless variations of keywords is time-consuming. With broad match, Bing Ads does the work for you, so you don’t have to worry about creating keyword lists to try to cover all relevant searches. Not all keyword variations will lead to clicks for your ads, so Bing Ads will stop showing your ads for those specific variations, allowing you to focus on the keywords that do work and not accrue click charges for those that don’t. We’re constantly working to improve our broad match functionality to make sure your ads are shown only on relevant terms.

There will be a live Q&A session at the end of the presentation, so bring your questions and take advantage of the opportunity to engage directly with the experts.

If you can’t make the live webcast, register to watch it on demand when it’s most convenient for you. Within 24 hours of the live event, the viewing link will convert to the on-demand version.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You will get the latest Bing Ads research and expert insights as well as hear compelling customer stories. Together we will tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
 
Register now and you can join us for the live webcast at 11 a.m. (PST) on October 25 or view it on-demand when it is most convenient for you.