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Microsoft Advertising Blog

POSTS TAGGED WITH "ad groups"

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Bing listens: useful changes to your billing statement reports

Based on user feedback, Bing Ads continues to deliver helpful improvements in the accounts and billing space. To optimize the experience for our advertisers, we will remove the Ad group ID from the available columns of billing statement reports.

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Help improve ad engagement with updates to Expanded Text Ads

Expanded Text Ads have been updated and now allow you to create text ads that are longer—with an additional optional headline and description. You can take advantage of the extra space to make your ads stand out and help improve ad engagement.

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Remarketing exclusions in Bing Ads Editor

With Bing Ads Editor, you can associate specific remarketing lists to your ad groups so that you can deliver the right ad to the right customer. Now also take advantage of new negative remarketing lists to further refine your ad audience by excluding specific audiences to achieve higher ROI.

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Find the ideal audience with In-market Audiences

Finding and attracting the ideal audience can be challenging and time-consuming for many advertisers. In-market Audiences can help you to quickly reach consumers who are ready to buy. Using artificial intelligence (AI), Microsoft is able to predict and identify people who’ve shown purchase intent signals within certain categories.

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