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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising intelligence"

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Two girls smiling while hugging each other with the Microsoft Advertising logo next to them.

Putting our assets to work for publishers and advertisers

We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions and exclusive partnerships have set the stage for a fundamental shift in how we empower our clients and the industry. Today we’re announcing upcoming changes to the names of some of our platforms, including what these changes represent.

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Microsoft Store interface.

Microsoft Store Ads: Innovation at Microsoft Build 2023

At Microsoft Build 2022, we announced Microsoft Store Ads, a product designed to help developers grow their business by getting apps or games in front of the right customers, at the right time. One year later, at Build 2023, we shared that beginning in June, Microsoft Store Ads will expand its footprint beyond the United States to more than 150 regions worldwide. Advertisers will also have more options to reach customers with Premium Search Ads within the Microsoft Store and Bing search results.

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The words Elevate your ads. Powered by Microsoft and Roku over a purple background.

Microsoft + Roku: Key findings across Retail, Tech, and Travel

In an industry-first collaboration, Microsoft Advertising and Roku connected the dots between TV streaming, search, and native advertising. Discover the results it had for Retail, Tech, and Travel advertisers.

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