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POSTS TAGGED WITH "industry events"


Microsoft Advertising announces the finalists for the 2017 Bing Agency Awards

We are excited to announce the second Bing Agency Awards will be held this fall at the iconic Capitale in New York on September 14, 2017. This is a glamorous black-tie affair that celebrates the practice of Search and recognizing our key agency partners for their outstanding creative, effective and passionate work with Bing Ads in the Americas The event will be hosted this year by Trevor Noah from the Daily Show, by invitation only. Winners will be recognized in person at the awards ceremony. Bing will be presenting 12 awards, including agency of the year, partner of the year and executive of the year.

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Unlocking the power of search for CMOs - my Cannes Conversation

There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.

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Pursuing purpose with authenticity – a Cannes conversation

In Cannes this year, I am asking the question, how does a brand remain authentic in its pursuit of purpose? And how do you know where you have the right to play? People want brands to define and contribute towards a higher mission – one that sees the company innovate or use its force for good in a committed, authentic way. What are the key elements for success?

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