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Microsoft Advertising Blog

POSTS TAGGED WITH "keywords"

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Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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Unlocking trends for women and investing

Microsoft Advertising conducted a survey to learn where and when women are investing, their concerns, and their search behaviors. Learn how search advertising can help financial services advertisers target and engage women more effectively.

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Helping insurance advertisers deliver engaging experiences

Introducing Health insurance ads. With Microsoft Advertising, we’re helping insurance advertisers deliver new experiences that make customer connections richer and more powerful than ever.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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