August 24, 2022
5-minute read
The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.
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November 18, 2021
3-minute read
Microsoft Advertising conducted a survey to learn where and when women are investing, their concerns, and their search behaviors. Learn how search advertising can help financial services advertisers target and engage women more effectively.
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October 19, 2021
4-minute read
Introducing Health insurance ads. With Microsoft Advertising, we’re helping insurance advertisers deliver new experiences that make customer connections richer and more powerful than ever.
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July 06, 2021
5-minute read
Read the Microsoft Advertising monthly product roundup for July, including announcements about recent expansions into new verticals for Dynamic Remarketing.
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May 25, 2021
4-minute read
Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.
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