September 23, 2019
2-minute read
Labels in Microsoft Advertising Scripts allow you to create customized tags to associate with your campaigns, ads groups, ads, or keywords. Utilize this powerful functionality in your scripts to help manage your campaigns and drive results.
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September 09, 2019
2-minute read
Learn about the release of a new report tailored specifically to the needs of shopping advertisers: the product negative keyword conflicts report. This report can save you valuable time and streamline your efficiency, helping to boost results.
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July 22, 2019
3-minute read
How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.
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July 01, 2019
2-minute read
Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimize your performance.
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June 25, 2019
3-minute read
In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.
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