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POSTS TAGGED WITH "targeting"

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Improved bid adjustment controls for auto-bidding

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

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Target your customers with US county targeting

Today, we launched support for targeting all counties in the United States. This will allow you to target US counties for location targeting, alongside other types of locations such as cities and zip codes. If your business is aligned with county divisions and you focus your advertising on customers living in specific counties, you can now directly target them.

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