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Microsoft Advertising Blog

POSTS TAGGED WITH "targeting"

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A group of people standing by the water looking at a bridge.

​​It's gifting time: Mother's Day and Father's Day​

May is rapidly approaching, and it’s time to start thinking of two big holidays this spring. Mother’s Day and Father’s Day are only about one month apart, and consumers are actively searching for the best gifts for their loved ones.

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A woman sitting near a window smiles while looking away from the camera.

Search ads for retail media programs: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

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