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The Art and Science of Brand Amplification Q&A

We’re answering the questions we received during The Art and Science of Brand Amplification webcast, but didn’t have time to answer. This webcast (now available on-demand) explores how to amplify your brand using paid search and how it impacts the bottom line. Even when searchers don't click, search advertising can help you by boosting brand awareness, market leadership and purchase intent.

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Disruptive Marketing to Generation X- Y and Z Q&A

We’re recapping the audience questions and answers we received during the Disruptive Marketing to Generation X, Y and Z webcast, which is now available on-demand. We explored trends, tactics and strategies to reach three key audiences: parents, students and teachers across three generations for back-to-school shopping. We discussed tactics for each demographic and each month of the shopping season.

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