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Microsoft Audience Network: A smarter way to target your ideal customer

Reach the Audience that Matters Most

The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.

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Growth marketing, SEM and your business

While the concept of growth marketing can seem complex, the goal is simple: Find the best possible new customers for your business. While all businesses benefit from more customers, growth marketing can be especially critical for startups and SMBs, which often need to grow quickly to keep up with competitors in a dense marketplace or to attract and satisfy investors. Read the blog to learn how to optimize your campaigns as well as grow your small business.

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Support Earth Day with Microsoft and Bing Ads

For Earth Day, Microsoft is exploring how our technologies, platforms and partners can protect biodiversity around the globe. WithBing and Bing Ads we’re taking steps to stop ecommerce growth of illegal wildlife trafficking. We’re excited to continue partnering with WWF and other Coalition members to prevent traffickers from profiting at the expense of some of the most vulnerable species.

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Ad quality year in review 2017

Search advertising plays a crucial role in the digital economy because almost every consumer decision journey today begins with an online search. It is a win for both advertisers and users as it helps users find information faster by promoting relevant businesses. Despite the positive aspects, like any online marketplace, search advertising is also vulnerable to bad actors. Bad actors create content that violates Bing Ads editorial policies and puts Bing users, good advertisers, and publishers at risk to reel in potential victims. This is nothing new, and we constantly work to mitigate risk associated with new attack vectors targeting different search results.

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