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If dollars were snowflakes, you’d be in for a blizzard.

Did you know that 40% of holiday shoppers begin searching and purchasing before November? Optimize your small business holiday advertising now and you could generate more calls, more foot traffic, more sales — more of what you want this season. It’s a great time to diversify your search engine marketing efforts. To help you, here’s your practical guide to the key dates, stats and tips you need to know, packed into a month-by-month holiday breakdown:

  • A checklist to help you make sure you’re ready for the holidays (and beyond).
  • Key dates to prep you for hot search and sale days.
  • Stats to arm you with customer info and shopping habits.
  • Tips to get you ready for action.