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Keep costs in check

We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per aquisition or action, Bing Ads offers you the control to make that happen.


Free sign-up

Join Bing Ads for free and control your account at every step.


Only pay for clicks

Pay just when customers click your ad. No click, no charge.


No minimum fee

Start advertising with a budget that works best for your business.


Measure performance

Test keywords, bids, and timing to make the most of your ROI.


Budget by day or month

Set a monthly maximum or adjust your spend on a day-to-day basis.

Get your Bing Ads preview

Take a look at what your ad could look like, and get custom tips to help your marketing dollars go further.

See your preview

Watch how Bing Ads works