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Import campaigns from Google AdWords to Bing Ads

 

If you're already using Google AdWords, you can save a lot of time by importing your AdWords campaigns directly into Bing Ads. Keep in mind, though, that not all information will be imported, but that doesn't mean that it's not supported in Bing Ads. So, after you import, be sure to review your campaigns to make sure everything is good to go and add the missing information back to your campaigns.

Getting started with Bing Ads is easy. You can import from AdWords to Bing Ads and reach out to the 68 million Bing Network desktop searchers in the U.S. not reached on Google. The less time you spend managing your ads, the more you can focus on serving your customers.

Save time by importing campaigns directly from Google AdWords to get your ads online faster.

Import ad campaigns quickly and easily

Transfer your AdWords campaigns to Bing Ads using the Google Import tool in Bing Ads online or Bing Ads Editor:

  1. When you create your Bing Ads account, you’ll be prompted to import your existing campaigns from Google.
  2. Sign in to your AdWords account and select the campaigns you would like to import.
  3. If you would like to set a schedule to automatically import daily, weekly, or monthly, you can choose to do so in "Schedule Imports."
  4. Once the initial download is complete, you'll receive a summary of your campaign information. Bing Ads will alert you about the imported AdWords data, including what was skipped, modified or needs addressing during import.
  5. Load billing and budget information into your Bing Ads account and get started with Bing Ads paid search.

What gets imported

When importing your campaigns, there are a lot of different pieces of information that get imported. At a high-level, you know your campaigns, ad groups, and keywords are some of the items that get imported. But, there are more details within a campaign. Read more details about what gets imported.

Customizing campaigns for better performance

Once your Bing Ads account is set up and you've used the Google Import tool, customizing your campaign for the Bing Network audience is an important next step. You don’t want to set it and forget it, but rather you will want to review the details of your new Bing Ads account to ensure you have optimized the account to help you reach your target audience effectively and efficiently.

 

Start now with Bing Ads for small business

Amplify the effects of your existing paid search campaigns by reaching the Bing Network audience. Simply import your AdWords campaigns to Bing Ads.

Import your campaigns now