As a business owner, you're busy. Your focus is on growing your small business as quickly as possible, for as little as possible, and without a lot of help. Fortunately, it's easy to run a successful small business with the power of paid search advertising.
Nearly 250 million people in the United States browsed or bought online in the past year,1 many of them using search engines to find and research their purchases. Paid search advertising lets you leverage this web traffic to attract new customers and engage existing ones with nothing more than an internet connection, a few dollars and a couple hours of your time.
Paid search advertising is one of the most valuable digital marketing solutions you can use to help grow your small business.
Yes! Paid search advertising, or pay per click (PPC), for small businesses can be an extremely valuable and cost-effective digital marketing strategy for businesses of every size.
Paid search is an easy and effective method for reaching your business goals. You can use PPC ads to generate sales leads, online purchases, phone calls, get customers through your doors, and other customer actions that help increase revenue for your business.
Hear from small business owners about the value of paid search. Learn how they leveraged paid search with Bing Ads to attract more customers and grow revenue.
The ability to quickly and cost-effectively draw in new customers as they research products and services online is one of the most valuable aspects of PPC advertising for small businesses. All you need to get started is a working internet connection, a couple of sentences and a few budget dollars, and your PPC ads will begin showing almost immediately. Learn the basics of how to advertise on the Bing Network.
Your business is unique and so are the customers you serve. With a highly educated, highly engaged user base, the Bing Network helps make growing your small business easier by allowing you to reach more of the customers you’re looking for. So, get to know the people in the Bing Network audience better.
To save you time and money, aim your marketing toward the people that are the most likely ones to buy your products and services. Campaign targeting is how to do it. You'll reach the best prospects for your business and make the best use of your advertising budget in the process. Bing Ads targeting features allow you to hone in on your preference of geography, day of week, time of day, gender and age, device types and more. Precise targeting like this helps you reach your target customers when they’re already searching and primed to buy.
Paid search advertising puts you in control of when, where and how your ads display. The highly flexible PPC model used by most search advertising platforms lets you set your budget limits and determine how much you’re willing to pay to gain the attention and clicks from potential customers. Pay only when someone is interested in what your ad promotes — based on factors predetermined by you. Never waste another advertising dollar.
An affordable solution for budgets of any size, Bing Ads gives small business owners the power to control, monitor and improve the value of their advertising dollars.
Paid search helps you make critical decisions about your marketing and business by making it easy to see which ads resonate best with your target audience. Test the waters with new products, offers or discounts, and then quickly see insights into their performance and demand so you can adjust your spend and reach your business goals more efficiently.
Shorten your learning curve by tapping into real-time data compiled from the Bing Network's 136 million unique searchers.2 We've made big data small so you can easily follow emerging trends in your industry and see what's most popular with the Bing Network audience.
The Bing Network reaches more than 33% of the U.S. search market.† Reach more of the customers your small business needs by advertising on the Bing Network.