We didn't necessarily want to double CPL and get double the volume, because that wouldn't be acceptable for us. But when you're in a situation where you can get 80% more volume from 10% more cost, that makes a lot of sense.
— Adam Lewis, Senior Digital Media Buyer, Keypath Education
Keypath Education helped Azusa Pacific University attract students via paid search by adding broad match modifiers, resulting in a 188% increase in brand conversions.
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