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Reaching a high-value audience

Bing Network searchers spend 36% more online than the average Internet searcher.

  • 71% of searchers are age 35 or older.
  • 60% of searchers have attended college.
  • 55% of searchers earn $75K or more a year.

Search is a versatile tool for growth marketers

61% use paid search to improve brand perceptions and increase purchase intent.

60% use paid search to drive brand awareness.

39% of global e-commerce traffic is referred by search.

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