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The Art and Science of Bing Ads Automated Extensions

  Webcast hosted by ON24 , Tips & Tricks

Improve your ad’s visibility and performance

Webcast overview

Date: August 29, 2018
Time: Available on demand
Duration: 39 minutes

Summary

Save time and eliminate ad testing guesswork. Learn how to improve your ad’s visibility and performance.

In The Art and Science of Bing Ads Automated Extensions webcast, we’ll explore how Bing Ads is using artificial intelligence (AI) to build systems that can perceive, learn, find patterns and help make predictions that improve ad performance. We’re thrilled to add another AI-powered solution to the Bing Ads platform. Formerly known as annotations, Automated Extensions will save you time by reducing operational tasks as well as help alleviate ad testing guesswork. As an intelligent ad solution, Automated Extensions use AI to analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you.

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Speakers

Eugene Goldenshteyne

Senior Product Marketing Manager
Microsoft, Bing Ads

Eugene works with ad extensions, annotations, Dynamic Search ads and Expanded Text ads. He has worked in online advertising for over 20 years. Previously, he was at Razorfish, one of the world’s largest interactive agencies, in different roles, ending as an Account Director.

Stein Broeder

Content Marketing Manager
Microsoft, Bing Ads

Stein manages content for the search engine professional audience. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market. He is a digital industry veteran, having worked at large and small agencies in the Seattle area for over a decade.