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The value of search for building brand perception

March 2017

Paid search is an important part of the marketing mix. But how do paid search ads impact brand perception – whether or not searchers click?

To find out, Microsoft surveyed U.S. searchers interested in switching car insurance providers to understand the brand impact of paid search ads.

See what we learned with The Value of Search: The Brand Impact of Paid Search eBook and how paid search can help you boost your brand perception. Look through the eBook to learn more about:

  • How paid search can build brand awareness
  • How paid search can increase perceived market leadership
  • How paid search can improve purchase intent
  • What tips will help you get more from your search campaigns

To see more digital marketing insights, trends and tips, view or download The Value of Search: The Brand Impact of Paid Search eBook.

For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.