Capitalize on New Year’s resolutions with our tips and insights December 2014 Health and Wellness Seasonal trend Video With almost half of us resolving to do better in 2015, Americans will spend $5.6 billion toward achieving their New Year’s resolutions.1 For marketers, timing is everything since resolve decreases as January fades into February and beyond. That’s why it’s critical your weight loss, fitness and smoking cessation campaigns are aligned with New Year’s peak search traffic between the last week of December and the end of January. Our latest New Year’s insights video, delivered by Bing Evangelist John Gagnon, provides you with the trends, insights and tips you’ll need to make the most of your New Year’s campaigns and set you on the right path to achieving your search advertising resolutions. For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog. Health and Wellness Seasonal trend Video Sources 1. Social Vibe, New Year’s Resolutions Study, 2013.