With a strong U.S. economy, 2015 is set to be a stellar year for leisure travel. Domestic travel will benefit from low gas prices, spurring Americans to take more road trips. In addition, international travel is back to pre-recession levels, and with a strong U.S. dollar, this is an excellent time for Americans to travel abroad.
This year U.S. digital travel sales are expected to top $153 billion, including a 41% increase in mobile travel sales to $36.8 billion. Leisure travelers are planning, researching and booking trips online and across multiple devices. It’s important for advertisers to have campaigns that will engage consumers wherever they are, and on whichever device they’re using.
Also, because 58% of travel spending occurs during a trip, there’s a big opportunity for local advertisers to reach out to mobile travelers searching for nearby activities, attractions and lodging. In the past, these travelers would have asked the hotel concierge for advice, but now they’re turning to their smartphones first to find new hot spots and solve in-trip challenges.
Across categories, travel-related searches peak in summer (June through August) and in early winter (December through January) as Americans plan their summer and winter vacations. Search advertisers should ready their campaigns and plan their budgets around these peaks to connect with the most searchers.
Are you ready to capture more leisure travelers as they plan their next adventures? Download it to learn more insights, trends and tips to help you set sail for better performance.
For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.