Skip to content

Celebrating modern moms: Mother’s Day advertising infographic

Be there for all the moms in your lives

More and more, Mother's Day encompasses a broader spectrum of relationships. See who consumers are shopping for this year then expand your audiences with demographic targeting.

Flowers and cards

Flowers and cards have become a price of entry for the holiday. See how much the Bing Network audience is spending on blooms and greetings, and what searches are trending for Mother's Day.


Jewelry is a top ticket gift with $96 spent on average per shopper for Mother’s Day. See how to help increase your jewelry sales with search ads.

Search and shopping

Shoppers use multiple devices in their decision journey for Mother’s Day. When it comes to finally buying a gift, department stores lead, while Mother’s Day online shopping is growing due to convenience, so have your Bing Shopping Campaigns ready to take customers directly to your product page.

We have more Mother’s Day advertising insights ready to help you plan a successful Mother’s Day digital campaign. Learn additional key insights like top searches to guide your ad creation and keyword bids.

 View the full presentation

1. The Mom Complex, Millennial Families: Five Pain Points That Will Revolutionize Your Shopper Marketing Programs, June 2016.
2. MediaPost, Consumers Pour on Mother's Day Love for Record Spending, April 28, 2015.
3. National Retail Federation, Monthly Consumer Survey, April 2016.
4. Microsoft internal data, Retail search queries related to Mother’s Day by age group & gender, US Bing and Yahoo sites, April & May, 2016.
5. Microsoft internal data, Search volume & query in selected categories – all devices, April 1, 2016 – May 15, 2016.
6. Chain Store Age, Consumers Opening their Wallets for Mother’s Day, April 2016.
7. comScore Plan Metrix, US, April 2016, custom measure created using comScore indices and duplication. April data was used to reflect the month prior to Mother’s Day. Data represents desktop traffic only.
8. National Retail Federation, Americans to Spoil Mom with Jewelry, Electronics and Special Outings, April 2016.
9. Chain Store Age, First look: Adobe says digital trends look good for Mother’s Day, May 2016.
10. PowerReviews, Snapshot for eCommerce: The role of visual content in earning consumer trust and influencing purchase behavior, September 26 2016.
11. comScore qSearch, Explicit Core Search (custom), US, June 2016; industry categories based on comScore classifications. Data represents desktop traffic only.