For growth marketers, understanding the value and effectiveness of search engine marketing (SEM) activities is vital for acquiring new customers, increasing ad engagement and boosting the ROI of paid search activities.
As the backbone of your marketing strategy, your SEM activities should mix with your marketing efforts in other channels — creating synergies between your channels and delivering more than the sum of its parts. To assess how well you’re leveraging your search marketing investments — and to spot opportunities for improvement — we’ve got seven questions to ask yourself and your team.
View or download the cheat sheet to see the 7 Questions Growth Marketers Should Ask About Their Search Investments. To dive even deeper into how SEM can help you grow your business, check out The Growth Marketer’s Guide to Search eBook.
For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.