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Create effective campaigns this Mother’s Day

January 2016

  • Presentation
  • Retail
  • Seasonal trend

Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday over 100 years ago — today we celebrate over 85 million moms and spend over $21 billion on this special day.

Did you know that nearly half of shoppers plan to purchase gift cards for Mom this season, while two-thirds of shoppers purchase flowers? Learn about these insights and more in our latest guide for marketers: Find out what the most popular searches are on the Bing Network, when searches heat up, top performing ad copy, and identify pockets of opportunity for digital marketers. For the latest tips and data on Mother’s Day, view the presentation above or download it to review at your convenience.