Skip to content

There’s lots of buzz these days about marketing personalization. Digital channels and the resulting proliferation of customer data has culminated in a new approach to marketing based on customer intent. When you understand customer behavior, you can tailor marketing content and build customer experiences that capture their attention and their shopping dollars.

Download or view the best practice guide to learn more about why customer intent is important, how intent supports the buyer’s journey, and how you can take advantage of customer intent.