Drive brand awareness with the power of paid search Presentation , Automotive , Research Download now Search has value across the automotive consumer decision journey, from comparing new models to finding a local dealer. When car shoppers are looking for a new vehicle, how does paid search help keep your brand top of mind? To find out, Bing Ads analyzed search and conversion data for a well-known automotive OEM brand. We focused on brand, category (aka non-branded) and competitor queries and how they work together to influence searcher behavior. See what we learned with The Value of Search: Drive Brand Awareness eBook. It can help you be there when car shoppers go from figuring out their choices to visiting a dealer. Look through the eBook to learn more about: How category and competitor queries help drive clicks from brand queries. How exposure to a brand’s ad affects conversion rate and intention. What tips will help you get more from your search campaigns. To get these insights and start boosting your brand, view or download The Value of Search: Drive Brand Awareness eBook. For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.