When consumers go from inspiration to purchase, they look to paid search to find a product and where to buy it. How does paid search affect revenue – in particular, in-store revenue?
That’s what we wanted to find out. Bing Ads worked with LiveRamp to find out how paid search campaigns contribute to in-store purchases for a large retailer.
See what we learned with The Value of Search: Offline Revenue Impact of Paid Search eBook. It can help you be there when consumers act on your ads and visit your stores. View or download the eBook and learn more about:
- How paid search can drive in-store revenue
- How the holidays can affect offline revenue over ad spend (ROAS)
- What tips will help you get more from your search campaigns
For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.