Summer is a hot time for car shopping, and auto buyers go online for every stage of the purchasing journey. In fact, consumers planning to buy a car are more likely to be influenced by digital marketing than any other shoppers. They'll spend plenty, too — as much as $6.15 billion, up 18% from 2013. And, while summer is the key buying season for automobiles, you can expect another sales spike at Super Bowl time.
Our research identified two important auto-buying audiences, Enthusiasts and Millennials — each with different purchase drivers. We also found that mobile plays a unique role in car buying that's different from other verticals. Understanding these differences and using these factors in your ad copy can jumpstart your auto sales.
That's doubly important because search is the second-most influential digital driver of sales, after display/video ads. A full 64% of new car buyers use a search engine to look for information.
Learn how to win the race for automotive searchers. Download it
to take on the go.