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Learn how to set up, manage, and more importantly, optimize data feeds for shopping campaigns. Your shopping campaign manages your Product Ads, which contain an image, and helps your ad stand out to customers. You'll get the basics and more advanced topics, like specifics on which data feed attributes are required and which ones we recommend. Check out this installment of The Art of Advertiser Science eBook series to help you:

  • Understand how Bing Shopping Campaigns take your products and put them in an impactful ad format to reach an engaged audience.
  • Explore how to set up and manage required and recommended data feeds to get the most out of your campaigns.
  • Learn how to optimize data feeds through best practices to better engage with your customers.

Get your Product Ads seen by your customers. Download the eBook and start optimizing your data feed for shopping campaigns.