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Growth Marketing

Empowering a new breed of marketing leaders

As a growth marketer, you need to be there the moment your customer makes a decision — and all the moments before

The customer decision journey has changed. It’s not linear, and customers don’t limit themselves to a single channel or a single device. More than ever, search is the marketer’s secret to meeting customers wherever they are, on any device, with the message they need.

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Initiation

Get background information and buying landscape to become a more informed researcher.

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Research

Explore buying guides, recommendations and products that meet basic criteria.

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Compare

Compare a handful of products based on ratings, reviews, features and cost.

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Transaction

Find where to buy, pricing, promotions and availability. Make purchase.

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Experience

Get customer service, ask maintenance questions and make additional purchases.

When you look at the entire life cycle, search can play a critical role in surfacing content that buyers are actively looking for in their moment of need.

— Lee Odden, Ep. 2 of The Marketing Master Class podcast

 

Search is a versatile tool for growth marketers

61% use paid search to improve brand perceptions and increase purchase intent.

60% use paid search to drive brand awareness.
 

39% of global e-commerce traffic is referred by search.

The value of search

Bing Ads worked with industry leaders to develop research and tools for growth marketers on the real value of search.