Empowering a new breed of marketing leaders
The customer decision journey has changed. It’s not linear, and customers don’t limit themselves to a single channel or a single device. More than ever, search is the marketer’s secret to meeting customers wherever they are, on any device, with the message they need.
Get background information and buying landscape to become a more informed researcher.
Explore buying guides, recommendations and products that meet basic criteria.
Compare a handful of products based on ratings, reviews, features and cost.
Find where to buy, pricing, promotions and availability. Make purchase.
Get customer service, ask maintenance questions and make additional purchases.
When you look at the entire life cycle, search can play a critical role in surfacing content that buyers are actively looking for in their moment of need.
— Lee Odden, Ep. 2 of The Marketing Master Class podcast
Master the six best practices that help SEM deliver value to the bottom line.
Join host Geoff Colon as he gets tips, hacks and strategies from marketing luminaries.
61% use paid search to improve brand perceptions and increase purchase intent.1
60% use paid search to drive brand awareness.1
39% of global e-commerce traffic is referred by search.2
Bing Ads worked with industry leaders to develop research and tools for growth marketers on the real value of search.
The Art and Science of Search + TV
The Science of Audience and Attribution Modeling
The Science of Remarketing
Uncover expert insights