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Braving digital transformation

Man looking out at mountains from on top of a rock formation.

Businesses around the world are facing digital disruption on an unprecedented scale and pace.

Learn how you can take advantage of these vast changes in new consumer interactions and technological advancements to build a more personalized and profitable engagement with customers.

Download the entire eBook or listen to our Braving Digital Transformation audio book on the go.


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The search industry, with its billions of human interactions per day, is uniquely qualified to offer a personal, more human-centered experience to its users.

More top Insights

The humanization of search
As technology is growing search is evolving to become more human.

Maximize your marketing budget
Bing Ads teamed up with Kenshoo to explore the concept of “marginal ROI”: the predicted increase in revenue for the next dollar you spend.

View more industry outlook insights

Three trends that will impact search marketing

  January 11, 2017

Search marketing is outgrowing the search box. With guest Rand Fishkin from Moz, listen in on how artificial intelligence, virtual reality and voice engagement will impact the industry.

Listen now

Catalyst partners with Bing to study search in the media mix

  November 18, 2016

Not long ago, Catalyst, was invited to work with Bing on some partner research. Together we decided to tackle a question that haunts PPC marketers everywhere: How does paid search fit into the consideration for media budget?

Read about the study

Bing Ads Next 4.0

  November 11, 2016

Today we hosted the fourth Bing Ads Next. This is a unique event we have been delighted to host annually on the campus of Microsoft in Redmond, Washington with a number of top thought leaders, influencers and friends of Bing.

Learn more about Bing Ads Next