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Reimagining Cross-Channel Measurement

How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

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Person with a laptop sitting in an armchair.

Article

Owl Labs’ success story

How Owl Labs achieved a 60% lower CPA with Microsoft’s Search Ads

March 2024

Person sitting in front of a big bouquet of flowers and smiling.

Article

Flower Chimp

How Flower Chimp achieved a 231% increase in total conversion rates with Microsoft Advertising

March 2024

Two people laying on the grass. One is whispering in the other one’s ear.

Article

Gandalf

How Gandalf achieved a 1316% ROAS and 100% overall higher revenues with Microsoft Advertising

March 2024

person sitting at a desk in an office working on a laptop.

Article

First-id success journey

How to increase 65% of the overall reach, compared to a third-party cookie targeted campaign and 78% of impressions without cookies on publisher's partner inventory, First-id was the only deterministic identifier without cookies that showed up.

March 2024

Microsoft Advertising Cannes Lions 2024 invitation from June 17 to June 21 with a smiling woman at the beach.

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Microsoft Advertising at Cannes Lions 2024

Discover the possibilities with Microsoft Advertising at the Cannes Lions International Festival of Creativity 2024.

March 2024

person sitting on the floor with a child looking at a laptop.

Article

MoneySuperMarket

MoneySuperMarket drives a +25% increase in revenue by focusing on digital maturity with Microsoft Advertising

February 2024

Article

GroupM and TUI Cruises Mein Schiff’s success journey

How GroupM Germany measured the engagement of TUI Cruises Mein Schiff CTV campaigns with Microsoft Invest DSP

February 2024

Three male engineers investigating a solar panel.

Article

Bambelo’s success journey

How Bambelo increased conversions by 400% with the Microsoft Audience Network

February 2024

Two smiling people sitting next to each other on an airplane.

Article

Pegasus success journey

How Pegasus achieved an 86% increase in revenue with Microsoft’s Dynamic Search Ads

January 2024

Article

Blue Zinc’s success journey

How Blue Zinc Media harnessed the power of automation to grow their business

January 2024