Back-to-school searches peak as early as July and as late as September. Campaign planning for the second-most lucrative retail season of the year isn’t linear. Advertisers need to plan for three search and shopping waves in July, August and September.
Deep-dive into each of the popular back-to-school products where click-through and searches vary throughout each wave:
- School supplies
- Dorm furniture and accessories
- Clothing and shoes
Get quick stats and campaign tips broken down month-by-month to help time and budget your search ads by downloading the 2017 back-to-school advertising infographic. Then pair it with the full back-to-school advertising insights presentation. For more advertising tactics, check out or visit the retail insights portal on bingads.com/insights.