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Build your customer relationships with EQ

The trends are clear. Consumers don’t want to engage with technology. They want to engage with you—through technology. They want to engage with brands who know them, help them, and who care. That’s why EQ (Emotional Quotient) is an essential ingredient to building and maintaining these successful relationships. Are you prepared with a conversational AI strategy that infuses your knowledge (IQ) while creating an emotional connection? Bing Ads has the tools to show you how.

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How may AI help you? Marketing in the age of digital assistants

There is a new opportunity emerging to engage consumers at home, in their car and across smart devices with voice-controlled digital assistants like Cortana and Alexa. The adoption rate of smart speakers in households is outpacing smartphone adoption. Digital assistants are going to change marketing as profoundly as mobile. Right now, marketers can evolve their current strategies to include this important medium.

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By 2020, companies who effectively master AI will steal $1.2 trillion per year from those that don’t.

— Forrester

Artificial Intelligence is the future of marketing

Artificial Intelligence is making the impossible possible for marketers, like discovering latent patterns and opportunities from vast amounts of data.

Learn why AI and machine learning is becoming crucial to enhancing your campaign performance. Discover how Bing Ads is making it easy for marketers to take advantage of AI-infused tools and improve your ROI.

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How AI is now science fact, not fiction


Grow your business with the intelligence of Bing

Connect to the people who matter to you with the Bing Network’s large and unique audience, powerful ad platform and intelligent audience marketing capabilities.

Take your marketing to the next level with AI

Bing is leading some of the industry’s most important innovations in Artificial Intelligence, making personalized marketing a reality and helping you transform your marketing through the intelligence of Bing.