Search engine marketing insights for Mother’s Day 2018 April 2018 Infographic Retail Seasonal trend Start planning your Mother's Day campaigns now. Learn what people are spending big on, and get tips to capture shoppers searching for the perfect gift. We love you, mom! 85% of Americans celebrated Mother’s Day.1 Mother’s Day is the third-largest retail holiday.2 Americans splurged on Mother’s Day $186 was spent on average per shopper.1 Spending reached an all-time high of $23.6B.1 What are Bing Network users searching for on Mother’s Day? Popular Mother’s Day search terms Use these popular Mother’s Day search terms and the Keyword Planner to expand your keyword list and boost your Mother’s Day campaign performance. Accessories and jewelry handbags mothers ring discount jewelry women’s clothing Decor and gardening tools picture frame garden tools patio furniture [brand] candle Occasions and gifts mother day flowers unique mother’s day gift mother’s day crafts mother’s day brunch Popular search categories on the Bing Network Be sure to allocate your search engine marketing budget according to these key categories to help capture clicks. Searchers showed the greatest interest in Hobbies & Leisure gifts for mom (22%), followed by Home & Garden (17%).3 Gifts in the Apparel and Computers & Consumer Electronics categories ranked third (16%).3 Gardening and yard, garden and patio gifts had a 19% year-over-year (YoY) click growth.4 Cooking and home furniture gifts both enjoyed a 12% YoY growth.4 This data visualization cannot be viewed in a small browser window. Please expand the window or open this page on another device with a larger screen. Target your dream audience on the Bing Network 136M monthly unique searches.5 604M total retail PC searches.5 51M retail PC searchers not reached on Google.5 Searchers who spend more Compared with Google, the Bing Network audience is more likely to spend on these key Mother’s Day product categories, and during the past 6 months was: 55% more likely to spend $500+ on jewelry or accessories.7 40% more likely to spend $100-$199 on flowers.7 35% more likely to spend $100-$199 on skin care.7 18% more likely to buy gourmet cooking equipment online.8 Use remarketing to reconnect with shoppers Most shoppers won’t purchase on their first site visit. Remarketing in Paid Search gives you a chance to re-engage with site visitors. Home page visitors: Highlight Mother’s Day-specific promotions. Specific product or category pages: Feature limited-time offers or fine-tune product descriptions. Cart abandoners: Promote two-day and same-day delivery. Download the infographic Infographic Retail Seasonal trend Sources 1. "Mother's Day Spending Survey" conducted by Prosper Insights & Analytics, National Retail Federation (NRF), April 24, 2017, (https://nrf.com/media/press-releases/mothers-day-spending-reach-record-high-236-billion). Figures for 2017 only. 2. eMarketer, National Retail Federation (NRF) as cited in company blog, February 9, 2017, (http://totalaccess.emarketer.com/chart.aspx?r=204396). 3. Microsoft internal data, Bing Ads, April 29, 2017 – May 14, 2017. 4. Microsoft internal data, Bing Ads, April 24, 2016 – May 8, 2016 and April 30, 2017 – May 14, 2017. 5. comScore qSearch, Explicit Core Search (custom), September 2017. The Bing Network includes Microsoft Sites Core Search Explicit, Yahoo Sites Core Search Explicit (searches powered by Bing) and AOL Inc. Core Search Explicit in the United States. Data represents PC traffic only. 6. comScore qSearch, Explicit Core Search (custom), U.S., September 2017; industry categories based on comScore classifications. Data represents PC traffic only. 7. comScore Plan Metrix, U.S., November 2017. Custom measure created using comScore indices and duplication. Includes both online or offline purchases. 8. comScore Plan Metrix, U.S., December 2017. Custom measure created using comScore indices and duplication. Includes both online or offline purchases.