Mother's day advertising insights February 2018 Article Retail Mother’s Day is a valuable opportunity for retailers with 85% of Americans celebrating and a record $23.6B in spend last year.1 Reach Mother’s Day shoppers in the moments that matter most on Bing Network. The audience you want to reach Did you know that in the U.S. the Bing Network powers nearly one in three PC searches?2 Compared to Google, the Bing Network audience is likely to spend more on key Mother’s Day gifts, such as jewelry, flowers, and beauty products.3 Bing is already reaching your target audience. Are you? It’s time to plan for Mother’s Day Download or view the presentation to learn search trends and tactics for a successful Mother’s Day. Sign up for a Bing Ads account or get in touch with your Bing Ads account team to reach our valuable audience. Download now Article Retail Sources "Mother's Day Spending Survey" conducted by Prosper Insights & Analytics, National Retail Federation (NRF), April 24, 2017, (https://nrf.com/media/press-releases/mothers-day-spending-reach-record-high-236billion). comScore Plan Metrix, U.S., September 2017, custom measure created using comScore indices and duplication. comScore Plan Metrix, US, December 2017, custom measure created using comScore indices and duplication. Bing Network represents unduplicated visitors to Bing Web, Yahoo U.S. Web Search and AOL.COM Web Search. Yahoo U.S. Web Search is at least 50% powered by Bing.