Use click-through trends to plan device ad targeting Tool , Planning Tools Device targeting is an important part of every search engine marketing strategy. When planning a campaign, you need specific data around each device type to reach the right customers at the right bid. With info on costs, performance and volume of clicks across devices and industries, you can fine-tune a strategy that is relevant to your line of business. An effective campaign that incorporates ad targeting by device can mean more customers, conversions and sales. So, get your plans started with the interactive chart below, which shows real device targeting trends by industry from Bing Ads. This data visualization cannot be viewed in a small browser window. Please expand the window or open this page on another device with a larger screen. Data source: Bing Advertiser Science, April 2016 to March 2017. Updated quarterly.