Use location targeting trends to focus on relevant customers Tool , Planning Tools If location is everything for a successful business, the same is true in advertising. When you strategically place your ads where your customers are, you make the most of your marketing dollars and reduce needless spending. Research the best locations to target your ads with this interactive map below. You can find the average click costs and performance trends by state and industry, all based upon real Bing Ads traffic. This data visualization cannot be viewed in a small browser window. Please expand the window or open this page on another device with a larger screen. Data source: Bing Advertiser Science, January 2016 to December 2016.