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Prepare for the mobile-marketing surge in financial services and insurance industries this year

May 2015

Twice as many consumers will research financial products on their smartphones in 2015 than those who did in 2014. In addition, financial industries are predicted to significantly increase their investment in digital marketing this year.

Since about one-third of all Bing Network searches come from smartphones, we’ve got knowledge to share with you about paid search advertising on the mobile platform.

In March 2016, the Bing Network reached 33 million business and financial searchers not reached on Google in the U.S. alone. But do you know what you can actually do to increase your chances of turning those searches into sales?

We’ve put together the statistics to show you how important mobile paid search is for the financial services and insurance industries and how theBing Network can be a powerful tool to help direct searchers to your site.

Find out about:

  • The Bing Network users’ deeper engagement with digital financial services.
  • The drivers behind the increasing mobile-ad spending trend.
  • Top-performing ad copy for financial services industries.

Start reaching more financial services and insurance industries customers with Bing Ads mobile advertising. View our presentation above to learn more. For more about digital trends in other lines of business, visit the Industries section of our mobile advertising page.