When people look for a day spa, a plumber, a new home, or a nanny, they are likely looking for a local service provider in what’s known as a business-to-consumer (B2C) transaction. It’s a good bet they’re also mobile, and mobile searchers are the most likely to make a purchase. In fact, smartphone searches with local intent are more likely to lead to store visits and sales within a day.
In the housing property world, for example, the Bing Network reached 14 million real estate searchers that were not reached by Google in one month alone in the U.S. (December 2014). Now that’s a handy thing considering that property shoppers who click on sponsored links are 30% more likely to buy. No wonder mobile-driven real estate sales have now overtaken desktop sales — customers are on the move and ready to buy.
To help you turn a B2C search into a sale, we’ve put together some tactical information for you.
Find out about:
- How mobile search often leads to more inbound calls — the Holy Grail for lead generation.
- Why B2C sales are primarily local, and local is going mobile.
- The 272% growth of mobile B2C clicks on the Bing Network over the last two years.
Reach more B2C customers with Bing Ads mobile advertising. View our presentation above to learn more. For more about digital trends in other lines of business, visit the Industries section of our mobile advertising page.