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Reimagining Cross-Channel Measurement

How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

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Two people smiling and hugging each other in an outdoor setting.

Article

GroupM and Continental Tires’ success journey

The road to rave results: How GroupM powered a Continental Tires campaign with real-time audience intelligence

November 2023

View of a crane outdoors surrounded by containers.

Article

Ritchie Bros implements a winning auction strategy

Discover how Ritchie Bros teamed up with their partners MarinOne and Microsoft Advertising to implement a strategy to drive traffic to low visibility items.

April 2023

A woman sitting in the back of a car talks on her cell phone.

Article

Nissan sees CTR climb with Multimedia Ads campaign

Auto manufacturers know the value of innovating. Learn how Nissan tried a new approach to transform the experience of potential customers.

July 2022

A man wearing earbuds looks away from the camera and slightly smiles while getting out of a car.

Article

The quest for electrified vehicles

Get ahead of the shift and leverage consumer interest in electrified vehicles to promote your electric lineup in less conventional forums.

May 2022

A man and a woman wearing safety helmets converse inside a truck.

Article

Expand your keyword coverage for Truck Month

Learn to maximize your performance during Truck Month and prepare for volume increases with full insights and third-party research.

February 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

Learn about the top category trends during this key advertising period and time your campaigns accordingly to drive performance efficiencies.

January 2022

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021

Article

Insights: Automotive chip disruption

Learn how chip shortages have impacted the automotive industry. Get our insights and strategies on adapting to this industry disruption.

September 2021

Article

Hedin Bil fuels sales with search

Learn how a leading Nordic car retailer boosted traffic while achieving a high CTR and conversion rate.

July 2021

Article

Auto demographic insights by purchase intent

Read about search trends for advertisers targeting consumers in the market to buy a car. Get insights to help your search strategy.

July 2021