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Microsoft Advertising Insights and Success stories

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Reimagining Cross-Channel Measurement

How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

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Article

TUI’s success journey

How TUI leveraged Audience ads to create a 111% YoY growth in the number of micro-conversions with a 106% increase in YoY spends.

January 2024

Happy mother and child wearing hats at the beach.

Article

Club Med’s success journey

Club Med diversifies their digital strategy with Audience ads.

November 2023

Two people at a waiting room in an airport, a man leaning against a window while checking his phone and a woman walks towards the wall while carrying her luggage.

Infographic

Club Med diversifies their digital strategy

Explore how this travel operator escaped from escalating acquisition costs for native advertising thanks to the Microsoft Audience Network.

May 2023

A man sits on a train and uses his cellphone. His bags are next to him on an empty seat.

Article

Get ahead of competitors with key Travel trends

Learn about Americans planning to spend more money on international travel, and why now is the perfect time to get ahead of competitors.

June 2022

A woman with a hat uses a tablet while sitting on the beach.

Article

Maximize ad spend with summer travel trends

Microsoft Advertising Insights helps you prepare to boost impact this summer with Accommodations, Cruise, and Transportation trends.

May 2022

View of a canyon’s steep red cliffs.

Article

Prepare your campaigns with Camping & RV trends

Learn about the Camping & RV trends to efficiently prepare your campaigns to captivate travelers ready for outdoor experiences.

April 2022

A woman and a kid smile while looking at a tablet together.

Article

LHA accelerates growth with Microsoft Audience Network

LHA London used the Microsoft Audience Network to target audiences online and improve the efficiency of its marketing spend.

March 2022

A group of young people raise their hands and celebrate covered in paint while participating in a color festival.

Article

Travel insights: Be prepared for experiential trends

Travelers are hungry for experiences in 2022. Learn with Microsoft Advertising Insights how to maximize ad spend for the spring and summer trends.

March 2022

A woman out in a garden smiles directly at the camera.

Article

2022 spring travel: Key search trends

51% of consumers are comfortable traveling. Learn about key search trends for spring travel and be prepared to maximize your campaign spend.

February 2022

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021